Personal Care and Beauty Market Segment and Industries

Personal care and beauty are growing markets as affluence increases, as populations age, and as the desire to conform to a particular image becomes an important issue. Consumers are becoming increasingly demanding, with a need for premium products and an increasing expectation of dramatic benefits from products at all levels.

This is further complicated in globalised markets, where definitions of beauty can be very different in different regions.

At Oakland, our strong background in the chemical, biological, and medical fields over the last 20 years has given us a sound foundation for our work in the personal care and beauty sectors.

As well as finding people and companies with the expertise to provide particular technologies, we can provide insights into factors such as the green sourcing of chemicals, and the overlap between beauty and food, and beauty and health from within. We can also provide detailed insights into the attitudes and needs of particular markets.

We are proud to include some of the world’s leading names in health and beauty among our clients, which confidentiality prohibits us from naming.