Oakland Process

Oakland tailor each solution to best meet our clients' objectives and are equally comfortable working on long-term research programmes as on one-off tactical projects. Whatever the requirement, we will provide the solution as part of a professional, structured process. This is more than simply providing research and information. In applying our own technical knowledge and experience we turn findings into business intelligence.

We start by defining the parameters and facts needed. Then, having defined the project objectives, the research progresses from a broad scoping stage through pilot studies and in-depth research to reporting.

Research programmes are typically based on a series of short phases to ensure that projects are tightly focused and stay on track. We ensure that each phase of work yields an appropriate level of detailed information to provide clear direction for the subsequent stages.

Oakland is not limited to a specific defined network. Instead we go to the best and most appropriate people to answer the needs of our clients, whatever those are. Our primary sources and stakeholders include:

• Consumer influencers
• Professional and lead-users
• Market players
• Trade organisations
• Regulatory bodies
• Industry experts
• The media and opinion formers
• Market influencers
• Technology companies
• Research institutes and universities

In addition to the primary research capability, we also draw on an extensive range of leading commercial information resources.

Once we have the information, our specialists will draw on their own expert knowledge to prepare reports in a digestible format, with summaries and visual analysis backed up by more detailed data. The result is that you have the interpretation and insights to progress further.

It is a demanding process that takes time and expertise. At Oakland we believe that you and your business deserve nothing less.